OVERDRIVE is India's largest auto media for the bike & car community over the last 24 years. It has its presence across print, web, television & events. The brand has made it its mission to make life easier for its readers by testing vehicles and enabling them to make the right choice when it comes to choosing automobiles. Targeted at auto enthusiasts, OVERDRIVE strives to achieve excellence by keeping its reader abreast of every development that occurs in the ever-evolving automobile market. Not only do you get in-depth reviews of the hottest wheels, but also helpful tips, step-by-step guides and expert advice. With its highly interactive mediums spread out over various platforms, OVERDRIVE makes sure that the young and passionate enthusiasts are hooked onto the brand.
Instituted in 2000 to recognise the best in the automotive industry, today the Overdrive awards are the most prestigious awards and the only one held in association with all the apex industry bodies (CII, SIAM and ACMA). It is judged by an independent jury and validated by a reputed audit firm.
OVERDRIVE on TV
Overdrive is now on CNBC TV18. The latest automobiles in the market are generally tested and reviewed in this show, followed by a section, which answers viewer queries by auto-experts from Overdrive. The show also has leading personalities from the auto industry, celebrities and key people from various walks of life talk about cars in a very personal way. Watched by millions every month, this is the biggest automobile show in the country.